Broject Bloomex

As many of our readers know, men have been in the media and under the microscope lately. The media including the recent #Gillette advertising campaign is highlighting "toxic masculinity" in men and exploiting the stereotypes that exist. (What did you think of the Gillette campaign?)

Bloomex thinks that Canadian men demonstrate strength and caring and aren't afraid to show their softer side! We want to show off the kindness and depth of Canadian men who aren't afraid to venture away from the stereotypical "manly man" and bring real variation to light. As Valentine's Day approaches men are all the more overlooked and Bloomex would like to address this too! 

We'd like your help to demonstrate that to be a man is to be caring, to be smart, to be sensitive, to be a role model to the next generation, to be uniquely you! Canadian men make a difference in so many lives and we want to feature this!  Introducing: Broject Bloomex!  The mission: use flowers to symbolize your caring side and to protest one-sided portrayals of toxic men.

We asked some friends and social media Influencers to get things rolling! Check out some of their amazing photos below. 

Meet Chad -- Family man and entrepreneur, Chad and his wife incorporated flowers into his awesome beard for a truly creative look!

Chris, business man and husband, used flowers to surprise his wife.

Kyle, Air-soft Player and Gamer, got creative and placed a flower in his air soft gun.

Josh is a Handy-Man and a Musician and enjoys flowers when playing piano with his baby daughter.

Kiel is a Sens Fan and a Dedicated Dad, who placed a flower to show his love for his child.

We were so happy to see how our customers wanted to get involved. Check out a few of the photos that were sent to us below! 

We LOVE these photos and want to see YOURS! Help us with Broject Bloomex and help demonstrate the strength and caring of Canadian men. Use a flower in your photo and you may be featured in our next blog and social media campaign! 

All photos will be entered in a draw to WIN a beautiful wine basket to enjoy at home! 

Please see the rules below -- and send your photos to show how amazing men are! 

• Enter on Facebook, and/or Instagram and Twitter 
• You can also send your photo to contest@bloomex.ca 
• You must complete all instructions in order to qualify
• Winner selected by a panel of Bloomex employees
• A Bloomex employee will provide details on how the winner will collect the prize
• Winners must provide contact and delivery info to receive their prize
• By submitting your photo, you allow Bloomex to post your photo on its public communications platforms including Blog, Twitter, Facebook, Instagram and/ or YouTube accounts 
• Whoever submits the photo or video will be eligible to win
• You must be a resident of Canada, 18 or older
• Prize includes free delivery to any valid Canadian address within Bloomex delivery territory 
• Refer to social media post for entry details