Friday, November 21, 2008

National Florist Gives Hope With Christmas Charity Gift

On August 15th, 2008, Bloomex announced the launch of the Give Hope Collection, a corporate initiative to support the fight against cancer. For the duration of this campaign, 10 to 15 percent of the sales of 12 individual bouquets will be donated to the Canadian Cancer Society to support cancer research. Since its inception, only three months ago, Bloomex is proud to report that $10,500.00 has been raised through the sales of the Give Hope Collection.

"We are very pleased with the success of this campaign, still in its infancy. Over $10,000 raised for cancer research is an incredible feat which all of us at Bloomex are proud to be a part of," says Michelle Robitaille, Public Relations Manager for Bloomex. "We anticipate the remainder of our partnership to be monumental in terms of contributions for cancer research."

“The staff and volunteers of the Canadian Cancer Society are grateful for the generosity of Bloomex and its customers,” says Lesley Ring, Director, Corporate Development, Canadian Cancer Society. “Progress against cancer is made one donation at a time and the proceeds from the Give Hope Collection will help support Canada’s best cancer research and make a real difference in our efforts in the fight against cancer.”

Bloomex projects that the holiday season will yield an increase in sales of the Give Hope Collection, resulting in an increased donation to the Cancer Society. Bloomex has been so impressed at the consumer response to the Give Hope Collection, that it has introduced a special gift basket for the holiday season. The newly designed basket, named Give Hope Basket, will feature an assortment of premium quality cookies, candies and holiday snacks. Bloomex has announced that 20 per cent of the sales of the Give Hope Basket will be donated for cancer research. The Canadian Cancer Society and Bloomex have introduced a way for Canadians to make a difference while sending their holiday gifts. The entire give hope collection can be found at The Give Hope Basket will officially be launched on November 20th and end Dec. 31st, 2008.

About Bloomex

Bloomex is a Canadian Online Flower Delivery company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex has same day delivery to almost any location in Canada, and orders can be placed 24 hours a day. Bloomex has production facilities located in major metropolitan areas such as Toronto, Montreal, Halifax, Winnipeg, Calgary, Ottawa and Vancouver. Bloomex has 2 new divisions, Flowers Wholesale which offers flowers in bulk to the general population and Bloomex Wedding Flowers, where they have wedding consultants to help with wedding flower selections.

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is to eradicate cancer and to enhance the quality of life of people living with cancer. When you want to know more about cancer, visit our website or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

Friday, November 14, 2008

Bloomex Innovation Is Dragon Den's Misinformation

OTTAWA, November 14th, 2008 -Cesario Ginjo pitched an idea to the Dragon's Den with implementation of a new concept; he wants to build a national brand of flower retailers and distributors according to the CBC Dragon's Den and the National Post. His position is that if he could find investors to finance his idea of creating a Canada wide florist, he can “hit the ground running, open a new location and do $200,000 to $300,000 a year in business.”

To quote Mr. Ginjo: "With that base of sales you have the volume and the buying power to compete with the entire market. It would be like a chain store coming into the market. If you start plopping stores in seven to eight major locations in Canada, which is my idea. Now you can say, "We are a national brand."

This idea would be a unique one, except Bloomex has already implemented this business concept since 2005. Bloomex is Canada's largest florist. It has production facilities in 7 major Canadian cities, located in Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax. Bloomex is the only Canadian online florist that can deliver to over 97% of the Canadian population from it's own production facilities. President of Bloomex, Dimitri Lokhonia who has been in the flower industry for over 9 years, adapted the Bloomex business model after noticing a similar model being used successfully in the U.S.. He began with a store front flower shop in Toronto, but Mr. Lokhonia wanted to introduce a new idea to the floral industry, one completely different than even FTD, and unique to Canada. Bloomex business model is to buy the flowers directly from the growers, which eliminates the expensive middleman and overhead expenses. It also reduces transit time from growers directly to Bloomex production facilities, which equates to fresher flowers that last longer at a better price. Bloomex has more cost effective practices by reducing overhead expenses with warehouses as oppose to store front retail, passing the savings on to consumers. The Bloomex business model allows them to design and deliver fresh cut flower bouquets at 35-50% cheaper than traditional florists. Orders can be placed via Bloomex' secure online store, or by their toll free number, 1-866-91-BLOOM.

This episode of the Dragon's Den, which aired on Monday Nov. 3rd, 2008 heard Cesario Ginjo propose his business plan to the 5 moguls by beginning with, "So today, you cannot buy flowers in any major city in Canada and get the same product over and over". When asked by one of the moguls, "There's nothing equivalent in Canada?” Cesario replied "No". As a national Canadian florist, with a consistent supply chain to all company owned facilities, Bloomex provides the same products and services from coast to coast.

Mr. Treliving of the Dragon's Den responds to this proposal with, "We can't be in a situation where we are a startup thinking it might work. We should be taking this to another level. It's eight years old and hasn't taken off. Why? Is it a great idea and it's a small business or is it a great idea and a big business? That's what the due diligence will tell us." Bloomex can state that it is a great idea and a big business; their success in the past 2 years has shown that there is a demand for a Canadian online florist providing fresh cut flowers at better prices.

Bloomex Public Relations Manager, Michelle Robitaille comments, “We are outraged that no research was done to recognize Bloomex’s presence in this industry, being we are the largest and fastest growing florist in Canada whose continued growth is attributed to our patented F3 Fresh Flower Formula business model. Our unique model means we don’t have to “Rape and Pillage”. Our extensive contributions to a national charity like the Canadian Cancer Society have demonstrated that Bloomex is Canada’s floral preference. We welcome the challenge of others attempting to market a brand superior to Bloomex."

Since Bloomex's introduction to the market in 2005, they have bloomed to a staggering 200% sales increase just in the past 6 months. It has opened 4 new production facilities across the country, 2 of those facilities in Halifax and Winnipeg opened this past summer. They anticipate the opening of 3 new locations within the year. Bloomex had also launched a Flowers Wholesale division, which enables the general public to purchase bulk flowers for weddings, events, etc at a fraction of the regular price. Bloomex is the only Canadian wholesale florist that sells directly to consumers. Bloomex also has a wedding division of professional floral designers, arranging beautiful wedding flowers at practical prices.

Bloomex Media