It’s a disease that has touched millions of people’s lives. Everyone knows someone that has been diagnosed with breast cancer and it’s time for that reality to come to an end. Together with the Canadian Cancer Society (CCS), Bloomex is determined to change the future of breast cancer and put an end to this life-altering disease.
In 1992, a small group of volunteers gathered 1,500 people in Toronto’s High Park to run as a way to promote awareness of and raise funds for breast cancer. This run is now known as the Canadian Cancer Society CIBC Run for the Cure. The event is Canada’s largest single day, volunteer-led event with around 85,000 participants raising $17 million annually.
Bloomex jumped at the opportunity to help fight, becoming a sponsor of the Canadian Cancer Society (CCS) and CIBC Run for the Cure again for 2017-2018. Bloomex also worked to coordinate deliveries of beautiful pink carnations to run sites across Canada, to help honour breast cancer survivors during special ceremonies on Run day. We were also on site in Ottawa, Toronto and Vancouver handing out fresh flowers and teddy bears to participants and spectators for any donation to CCS.
The crowds came in droves, dressed up in pink from head to toe, ready to run. Emotions were high but the positivity was palpable. It felt like they all knew each other, and in a way they did - they knew what it was like to be touched by cancer, knew what it was like to fight. Everyone came together as one big family to help support the people in their lives who have experienced a breast cancer diagnosis.
Whether they were running, walking, participating for a loved one or honouring someone who lost their fight, we cheered them on every step of the way. With 56 Run sites across Canada, CCS raised $17 million for breast cancer research and support programs - amazing! Bloomex was so honoured to be a part of such a great event!