Bloomex Australia, the fastest-growing florist in the nation, announced the introduction of 10 new bouquets for its customers today.
The new arrangements range in price from $69.95 AUD to $119.95. Some of the highlighted offerings include the “Strikingly Chic” bouquet, a vibrant assortment of Roses, Dahlias and Gerberas; the “Grass is Greener” bouquet, a colourful mixed bouquet with a gentle, spring-like colour palette; and the “Love’s Divine” arrangement, a stunning mix of red and white roses accented with fresh greens.
Brendan Dyke, Marketing Manager for the company’s Australian operations, said that many of the new offerings are on-trend and expected to become popular, best-selling products.
“Our continued growth and success allows us to be responsive to the requests of our customers and tailor our new products towards them,” Dyke said. “We have some absolutely beautiful arrangements that we feel will really resonate with people’s tastes and become very successful additions to our product lines.”
Bloomex operates a production facility in Auburn, and the company services the cities and suburban regions of Sydney, Melbourne, Canberra and Brisbane. The organization’s unique business model cuts out ‘middlemen’ wholesalers, reducing overhead costs and allowing customers to save in the 35% to 50% range compared to other Australian florists. Orders are placed online at www.bloomex.com.au, or by phone at 1800 451 637 and then shipped directly to customers from the company’s production facility via local courier.
Bloomex is currently enjoying its highest sales volume (Q1) in the Australian market since the company expanded its operations there in 2011. This past Valentine’s Day was the company’s most successful in its history, with close to 3,000 orders being delivered down under.
Based in Ottawa, Ont., Canada, Bloomex was founded in 2005 and in addition to its operations in Australia, has production facilities in eight Canadian cities as well as Miami, Fla., USA.
The full list of new bouquets offered:
Product Name - Price
Strikingly Chic - $69.95
Love and Devotion - $69.95
Melt My Heart - $79.95
Roses and Smiles - $79.95
Grass is Greener - $84.95
Rubies and Roses - $89.95
XOXO - $99.95
Polka Dots - $99.95
Love's Divine - $109.95
Red Rose Passion -$119.95