Tuesday, June 10, 2008

Bloomex announces new Division

OTTAWA, May 21 /CNW/ - FlowersWholesale.ca, a division of Bloomex, was launched in December 2007, when Bloomex management found there was a large market for wholesale flowers.

Bloomex is a national Canadian based floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any
location in Canada, and orders can be placed 24 hours a day.

The core strategy behind FlowersWholesale.ca is similar to that of Bloomex.ca, in that it is not only aimed at any size of business, big or small, but also geared towards the average consumer needing flowers in bulk.

Bloomex marketing team found that in the past the majority of these consumers would purchase from local florists that would offer a modest discount for large orders of flowers, because most florists didn't have the means to provide bulk prices. As well, many small local florists would deal with several wholesalers for their bulk flowers, some wholesalers being American, which would have the bulk flowers in transit for many days, losing its freshness.Consumers themselves couldn’t deal directly with wholesalers, as most require business numbers and don’t necessarily sell flowers in bulk to the general public.

”Through its harmonized network of growers, and company owned facilities, Bloomex is able to provide fresh cut flowers at significantly reduced costs to the consumer”, says Dimitri Lokhonia, President of Bloomex Inc. “Since Bloomex is Canadian owned, the flowers being shipped to their destination would be in transit for hours instead of days, keeping their freshness and longevity. The average consumer and business can now access large quantities of flowers in bulk for wholesale price without sacrificing quality.”

Bloomex and FlowersWholesale.ca are also able to offer floral arrangements for any occasions, at wholesale prices. Whether it’s for hosting of events, parties or weddings, the supply and demand for flowers in bulk are endless. Bloomex's national brand name is able to offer exceptional customer service and quality products that are 100% guaranteed, working directly with the consumer to create the perfect ambiance for their event.

Bloomex's integrated business network allows the consumer to deal with one contact, from placing their order to its delivery, reducing the margin of errors associated with middlemen.

Bloomex has already launched new and innovative approaches to further ameliorate the growing floral market, by including such options as chocolates, teddy bears and fruit baskets. FlowersWholesale.ca also has a floral wedding co-ordinator, which is available to help with the selection and design of a range of assorted wedding arrangements,including custom orders.

For more information, or to view our selection of assorted products, visit our websites at http://www.bloomex.ca and http://www.flowerswholesale.ca.

For further information:
Michelle Robitaille,
Public Relations,


Ottawa Ontario Flowers
9 Capella Crt., Unit 1,
Ottawa, ON K2E 8A7

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