It’s
a disease that has touched millions of people’s lives. Everyone
knows someone that has been diagnosed with breast cancer and it’s
time for that reality to come to an end. Together with the Canadian
Cancer Society
(CCS), Bloomex is determined to change the future of breast cancer
and put an end to this life-altering disease.
In
1992, a small group of volunteers gathered 1,500 people in Toronto’s
High Park to run as a way to promote awareness of and raise funds for
breast cancer. This run is now known as the
Canadian Cancer Society CIBC Run for the Cure.
The event is Canada’s largest single day, volunteer-led event with
around 85,000 participants raising $17 million annually.
Bloomex
jumped at the opportunity to help fight, becoming a sponsor of the
Canadian Cancer Society (CCS) and CIBC Run for the Cure again for
2017-2018. Bloomex also worked to coordinate deliveries of beautiful
pink carnations to run sites across Canada, to help honour breast
cancer survivors during special ceremonies on Run day. We were also
on site in Ottawa, Toronto and Vancouver handing out fresh flowers
and teddy bears to participants and spectators for any donation to
CCS.
The
crowds came in droves, dressed up in pink from head to toe, ready to
run. Emotions were high but the positivity was palpable. It felt like
they all knew each other, and in a way they did - they knew what it
was like to be touched by cancer, knew what it was like to fight.
Everyone came together as one big family to help support the people
in their lives who have experienced a breast cancer diagnosis.
Whether they were
running, walking, participating for a loved one or honouring someone
who lost their fight, we cheered them on every step of the way. With
56 Run sites across Canada, CCS raised $17 million for breast cancer
research and support programs - amazing! Bloomex was so honoured to
be a part of such a great event!
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