Bloomex, the fastest growing online florist in Canada, has implemented a state-of-the-art customer service system in order to keep pace with the company's dynamic growth.

With the initial installation stages now complete, Bloomex’s new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently.

"We simply weren't satisfied with the time it was taking for us to handle customer inquiries," said Angela Malik, Customer Service Manager. "The implementation of this new platform marks the completion of the first major step in the 'Improving Customer Service' campaign at Bloomex, and is the first of many customer-centric enhancements aimed at improving the communication experience for our customers."

For example, Bloomex is now utilizing Crafty Syntax to give customers 24/7 self-service access to Bloomex Live Help, Questions & Answers, or to email their questions directly to a Bloomex agent. With Live Chat powered by Skype, customers are able to chat real time with a Bloomex agent to change/modify order details such as delivery time, address changes, additions to orders, etc.

Through handling most queries via our new Interactive Customer Service System, Bloomex management is able to respond faster and more efficiently to customer complaints, rectifying situations immediately, and with customer “call back” times being dramatically reduced. Being the only floral company in all of Canada, which provides in house 24/7 live customer service, Bloomex’s call centres serve between 500 to 1,000 calls on a daily basis. The mounting successful growth of Bloomex and its divisions, and increase in customers made it nearly impossible to keep pace with the volume of customer service inquiries.

“This new interactive system will improve customer service at Bloomex by ending the frustration of long hold times, decreasing demand for agent time, and controlling costs by enabling Bloomex to offer personalized customer service without adding new staff at an increased cost to the consumer," said Dimitri Lokhonia, president of Bloomex Inc.

BLOOMEX ANNOUNCES EXPANSION IN FALL 2008

Bloomex is pleased to announce 2 new production facilities in Halifax and Winnipeg, scheduled to be operational for Fall 2008. This will allow Bloomex to deliver to 97% of Canada’s population for “same” and “next day” delivery.

The Halifax production centre will service all the maritime provinces, such as Nova Scotia, New Brunswick, and PEI. Offering same day delivery for all of Halifax and the surrounding areas, and next day delivery for the remainder of the Maritime provinces.

The Winnipeg production centre will service all of Manitoba, as well as North-western Ontario such as Sandy Lake, Thunder Bay and Kenora areas. The Winnipeg production centre will also service parts of Saskatchewan such as Regina and surrounding areas.

Bloomex already has 5 production facilities across Canada, located in Vancouver, Calgary, Ottawa, Toronto and Montreal. Both the Vancouver and Calgary production centres were opened in October of 2007. “When we opened the production centres in Vancouver and Calgary, there was a viable interest in Bloomex’s products based on market research, to our surprise both production centres were an enormous success, tripling the amount of consumer interests that we forecasted,” says Marilyn D, Office Manager for Bloomex Inc. “We anticipate the opening of these two new production centres in Halifax and Winnipeg to be just as successful.”

As Canada’s Leading Online Florist, we recognize the importance of low prices and fresh products. We are frequently asked how we can provide fresher flowers at lower prices than our competitors. It is simple. Bloomex F3 Formula is 1-2-3:

Fresher Flowers: Our flowers are purchased directly from growers unlike most florists who purchase from wholesalers. This means they are in transit for much less time and you can enjoy them for longer.

Lower Price: We buy flowers directly from growers and sell them directly to consumers bypassing the middleman. The savings we pass on to you, the customer.

Accurate fulfillment: We have our own production facilities in which our professional floral designers prepare our flowers. From these facilities, located in major Canadian cities, the flowers are shipped directly to the recipient using same day and next day overnight services.

BloomEx.ca is a national Canadian based Floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any location in Canada, and orders can be placed 24 hours a day.

Through it's harmonized network of growers, and company owned facilities, Bloomex provides fresh cut flowers at a reduced costs to the consumer. 87% of orders are done directly at company owned warehouses, and shipped out to recipients. Bloomex's integrated business network allows the consumer to deal with one contact, from placing their order to it's delivery, reducing the margin of errors associated with middlemen.

Bloomex has the following 7 productions facilities located across Canada:

Bloomex Toronto
601 Magnetic Drive
Unit 24
Toronto, Ontario
M3J 3J2

Bloomex Ottawa
9 Capella Court
Unit 1
Ottawa, Ontario
K2E 8A7

Bloomex Montreal
1954 Rue Cabot
Montreal, Québec
H4E 1E3
Phone Orders: 514-312-5366

Bloomex Calgary
125- 3850 32nd Street NE,
Calgary, Alberta
T1Y 7L9
Phone Orders: 403-770-9164

Bloomex Vancouver
9133 Shaughnessy St
Vancouver, BC
V6P 6R9
Phone Orders: 604-357-7470

Bloomex Halifax
20 Wright Ave, Unit #5,
Dartmouth, NS,
B3B 1G6
Phone Orders: 902-482-4440

Bloomex Winnipeg
1119 Sanford Street,
Winnipeg, MB
R3E 3A1
Phone Orders: 204-480-8584