Bloomex

2010-09-14T15:29:00.000-07:00

The sight a red eyed, wheezing and sneezing bride may not be a perfect picture for a wedding but that vision may come true if a bride has allergies. Brides with allergies may think their only other option is to use imitations of the real thing but there is hope. There are ways to prevent or ease potential allergic reactions if you choose the right type of flower.

Experts at Bunches Direct say choose flowers that release less pollen.

Flowers like spray roses, which are tiny but come in a variety of colors, have a light scent and a low capacity to release airborne pollen can still add color and style to your wedding.

Other safe flowers

hydrangeas

orchids

roses

hybrid tea roses

Some lilies can also be a good choice if the brown pollen-bearing anthers on the tip of each stamens are removed.

Flowers to avoid

oriental lilies

mini asters

montecasino

goldenrod

sunflowers

chrysanthemums

stephanotis

gardenias

babies breath

stock

misty

Various blossoms from trees should also be avoided. So, steer away from blossoms from orange, almond and cherry trees.

A good floral designer or a how to do-it-yourself floral guide can help put together arrangements and bouquets with any flower.

There is no reason for a bride with allergies to forgo a flower filled wedding event. If she chooses the right flowers she can avoid an allergic wedding catastrophe.

2009-10-28T10:03:00.000-07:00

The Perfect Outdoor Wedding in America's Cleanest City

Are you living in Miami and planning your wedding? Living in such an ideal city - ranked “America’s Cleanest City” for its year-round good air quality, vast green spaces, clean drinking water, clean streets, and city-wide recycling program, plus beautiful beaches on the Atlantic Ocean - you have an abundance of options when it comes to planning where the ceremony and reception will be held – but, have you ever contemplated having an outdoor wedding? Outdoor weddings are romantic and beautiful, and due to Miami’s true tropical climate, you are able to plan a picture-perfect wedding, basically year-round. Miami tends to have hot, humid summers, and warm winters – a wedding outside is usually always possible – although the city can sometimes experience cold fronts from late October to March. But, we have provided you with all the steps to planning an outdoor wedding in Miami year-round.

Miami is also the floral hub of North America, with 32,000 boxes of flowers being shipped into the Miami airport everyday. If you are looking for Miami flower delivery for your wedding you are definitely in the right city, since you will have access to the freshest flowers from a multitude of growers. You will be able to host your wedding in one of Miami’s lush outdoor venues, and decorate accordingly with fresh cut floral arrangements.

Ten Tips for the Perfect Outdoor Wedding
1. Make your guests comfortable: Consider what the weather will be like based on the time of day and the time of year you plan to have your wedding. If it is sunny and hot, don’t leave your guests uncomfortably melting, have ushers serve your guests ice-cold bottles of water when they are seated. Other ideas include having your wedding program double as a fan to cool guests off; plus, have plenty of sunscreen on hand for guests to slather on their bare shoulders, arms, or backs. You could also consider renting large electric fans to cool off guests (remember: you would need to rent a generator too) or you can use a tent to shade the sun rays and provide some heat relief. If your wedding is going to be on a cooler, damp day, make sure to tell your guests to bring extra layers – you might even want to have lap blankets on hand, or rent portable heaters.

2. Have a backup plan: What are you going to do if you wake up the day of your wedding and see threatening rain clouds hanging overhead? The ideal outdoor location (which we will discuss later) would also have an indoor location on site too, just in case of inclement weather. If your location doesn’t have indoor facilities too you can rent a tent, as another option, but this only works for light to moderate rain. A heavy rain will soak the ground underneath, leaving guests with soggy shoes. Also: make sure that any tent you rent is sturdy so it won’t flip over. Thick, weighted sides also help ensure the tent is sturdy.

3.Plan for wind: Planning for wind is also part of having a backup plan. Many outdoor wedding unfortunately suffer from windy conditions; so in order to ensure that things still run smoothly avoid light fabrics like chiffons and china silks in your dress and the bridesmaid’s dresses. When you are getting your hair styled for your big day make sure to tell your stylist that you are having an outdoor wedding, this way they are able to style your hair accordingly.

4. Can everybody hear?: When you picture your dream wedding at the beach, you probably aren’t envisioning the roar of the ocean waves, the rushing of the wind, and the local kids running and screaming about. Therefore, you should look into renting a sound system with clip mikes for the bride, groom, and officiant. Your DJ or band (if you are having one) may be able to set this up for you.

5. Decorations: One of the wonderful advantages to having an outdoor wedding is the natural beauty that surrounds your venue. Due to this natural beauty, you don’t need to invest so much in decorating – perhaps, only chair ties, and flowers are needed. Other decorations you may want to consider are: an arch or trellis to focus on the ceremony and frame the bride and groom as they say their vows, strings of lights or lanterns in the trees, or torches.

6.Make things tasty outside: Does your caterer have experience planning an outdoor wedding menu? This is probably something you want to check. Make sure they are planning dishes that will keep well outdoors in the heat. Avoid foods that contain mayonnaise or dishes which must be served cold.

7.Don’t leave your guests parched: As previously stated have your ushers hand out ice-cold water bottles to guests as they are seated for the ceremony. Also consider serving a variety of lemonades, teas, and punches, instead of alcohol, which is dehydrating. Be sure to have plenty of ice and cold water around too. If you are serving cocktails, serve fancy drinks like mint julep or a mojita – the mint will refresh and cool your guests.

8.Those pesky flying things: Be sure to put out citronella candles or a bug zapper so your guests won’t spend the ceremony swatting at the air.
9.Here comes the sun: Consider timing your outdoor wedding for sunset where your guests will see you take your vows surrounded by the warm glow of the sun. If you are having a daytime ceremony, however, orient the ceremony so that the sun will be on the guests’ backs, not in their eyes.

10.Permits: Don’t forget to contact your city parks department or other local government to get a permit for an outdoor wedding. Be sure to ask about the rules surrounding trash removal, candle or torch lighting, and pre-wedding photographs.

Well, there you have it – the top ten tips/things to remember when you are planning an outdoor wedding. Although these weddings come with additional caveats and pitfalls, if you follow these tips you will be sure to shine on your wedding day.

And as promised, here is a list of the ten more popular (and beautiful) places to have an outdoor wedding in Miami, Florida.
-The Zen House
-Vizcaya Museum and Gardens
-Fairchild Tropical Botanic Garden
-Koubek Mansion and Gardens
-Miami Shores Country Club
-Coral Gables’ Venetian Pool
-Fastrack Charters
-Kovens Conference Centre at Florida International University
-Grand Salon Reception Hall
-Birdside Bouquet Hall

2009-10-23T13:12:00.000-07:00

Bloomex is an online floral retailer, who sells fresh flowers for a fraction of the cost that traditional retailers offer. This is due to Bloomex's unique business model. Instead of operating a retail store, Bloomex is available online and via telephone only; this means they save money on retail set-up and are able to pass these savings on to their customers. And Bloomex is a national retailer, they are able to ship flowers all across the United States (and Canada too). So, if you want Miami flower delivery, it is easily available right at your fingertips.

In September 2009, Bloomex opened a warehouse in Miami, Florida, right in the centre of the floral industry, which allows them to ship flowers with ease throughout Florida and the rest of the United States. Whether you are looking for Orlando flower delivery, or Fort Lauderdale flower delivery, you are able to get it from Bloomex.

So now that Bloomex is situated in the hub of the floral industry, it is time for us to examine what has made Miami earn this title. Statistics do not lie - 85 percent of Colombian and Ecuadorean fresh-cut flowers are brought into the United States via Miami. But what happens once the flowers get to Miami? The flower industry is highly fragmented, and is divided into five main
businesses: 1. Producers, 2. Importers, 3. Wholesale/Distributors, 4. Bouquet Makers, and 5. Retailers. By the time that the flowers arrive in Miami they are in the second stage of the business: the importers. It is estimated that approximately two-thirds of flowers sold into the United States come through Miami. This equals approximately 32,000 boxes of flowers arriving at the Miami International Airport everyday. As a result of the massive quantities of flowers being sent into the US everyday, people seem to be happily purchasing beautiful bouquets for family and friends. The retail value of the floricultural industry is estimated to be $19 billion a year in the USA, with approximately $9.5 billion in fresh-cut flowers. The most recent data from
2002 shows that 27.7% of American households were buying flowers at least once during the year.

There are the facts; can you draw your own conclusion? Since most of the flowers are shipped from either Colombia or Ecuador it is most logical to ship them to a city that is close to the south of the United States; it works out to be cheaper for everyone. The cheaper the flowers can be shipped here, the cheaper florists can sell them, especially if you order with Bloomex, who is able to offer the lowest prices, on quality fresh-cut flowers, and the more money, as a result, stays in your pocket.

2009-10-13T06:53:00.000-07:00

What is the easiest way to make money in your opinion? Everyone needs it, and usually you work hard for it, but what if you were able to make 11% of the sale simply by adding a banner to your website? Seems like a good deal, doesn’t it?

Join Bloomex’s affiliate program and soon begin making $7.00 or more each time someone buys flowers after clicking on your banner ad. Our large selection of flowers and gifts with the best prices means consumers are more likely to purchase from us; this will create an income for you!

2009-10-06T09:36:00.000-07:00

Cancer I did not give you the right,
To invade my body and take a bite.
This is my body and with all my might,
I will prevail with one hell of a fight.
To the cancer inside,
I will battle and kill.
For that is my body’s God given will.
To my cancer, these words I do send,
Your life is short and near the end.
-A poem contributed by a visitor of Healing Cancer Naturally

October is National Breast Cancer Awareness Month. It is an annual international health campaign organized by major breast cancer charities every October since 1985 to increase awareness of the disease and to raise funds for research into its causes, prevention, and cure.
Breast cancer is a disease in which malignant (cancer) cells form in the tissues of the breast. It is considered a heterogeneous disease since it differs by individual, age group, and even the kinds of cells within the tumor themselves. A breast cancer diagnosis does not always mean an end – it is the beginning of learning how to fight, getting the facts, and finding hope.

AstraZeneca, the drug manufacturer for breast cancer prescriptions founded the National Breast Cancer Awareness Month in 1985; their aim was to promote that regular mammograms were the most effective weapon to fight against breast cancer.

In the United States, in 2009, there are about 2.5 million breast cancer survivors. Women in the USA get breast cancer more than any other type except skin cancer. It is second only to lung cancer as a cause of cancer death in women. Each year it is estimated that nearly 200,000 women will be diagnosed with breast cancer in the USA, and of those 200,000 women, more than 40,000 will die. Approximately 1700 men will also be diagnosed and 450 will die. (Source)

In Canada, in 2009, breast cancer was also the most common cancer among Canadian women (excluding non-melanoma skin cancer). An estimated 22,700 women will be diagnosed with breast cancer and 5400 will die. An estimated 180 men will be diagnosed and 50 will die. On average, 437 Canadian women will be diagnosed with breast cancer each week, and 104 women will die every week due to the disease. In Canada, the probability of developing breast cancer is 1 in 9 women, and the probability of dying is 1 in 28. (Source)

In an attempt to significantly decrease these devastating statistics, each October races and walks are organized all over the world to raise money for cancer research. In Canada, “Run for the Cure” is organized in several cities. Sunday October 4, 2009, the “Run for the Cure” was held in the nation’s capital. Volunteer run director, Kelly Fry said the event attracted 8500 people, raising about $1.5 million.

Also throughout the month of October, people host theme parties or “pink days” (where employees wear pink clothing or accessories) to work. The money raised is donated to the organizers’ choice of breast cancer care or research program.

Companies also get involved in the pink ribbon campaign (the international symbol for breast cancer awareness and prevention) by emblazing their products with pink ribbons, the colour pink or otherwise the promise that a portion of the cost is donated to breast cancer awareness and research.

In August of 2008 Bloomex launched a partnership with the Canadian Cancer Society in the fight against cancer. And from that partnership the Give Hope Collection was born. The Give Hope Collection was implemented using 12 of Bloomex’s top-selling products. For each arrangements sold, 10 percent of the proceeds is donated to the Canadian Cancer Society in support of cancer research. Each month there is a featured arrangement, and 15 percent of the proceeds from this product will be donated. Plus each arrangement has a special tag informing the recipient that the sender is a supporter of the Canadian Cancer Society.

The cost of cancer is immeasurable – both in terms of the lives that are affected by the disease and the economic cost of cancer. Bloomex is proud that every dollar donated to the Society through this partnership will help make a difference in the fight against cancer. To date, Bloomex customers have helped raise $35,000 for the Canadian Cancer Society.
Help us find a cure!

For more information:
Canadian Cancer Society
American Cancer Society
National Breast Cancer Awareness Month

2009-09-29T05:28:00.000-07:00

FIVE GREAT PLACES TO BUY IN BULK
By Dayanti Karunaratne, The Ottawa Citizen September 26, 2009

1. PRESTON HARDWARE
248 Preston St.,
613-230-7166, www.prestonhardware.com

Why it's great: Offers items in bulk you'd usually have to pay for in packaged quantities, such as nails, rope, wine corks and window screening. "We still have that old-fashioned hardware store, says owner Fred Gianeti, "but with the modern stuff." For big projects,
you can even buy nails by the pound.
Tip: To prepare floors for the rain and snow, pick up some rubberized mat ($2.99 per foot) in whatever length your hallway requires.

2. HERB & SPICE
375 Bank St.,
613-232-4087

Why it's great: The product list is really the selling point here. In the dry bins, there's candy like black licorice and fruit gummies, as well as all sorts of pasta, flour, and other grain products. Don't miss the honey and nut closet, where you can refill containers with local honey and various nut butters. In short, it's the perfect place to experiment with spelt flour or try out a dollop of almond butter.
Tip: If you bring your own containers, remember to ask cash register staff to weigh them before you fill up.

3. ARBOUR ENVIRONMENTAL SHOPPE
800 Bank St.
613-567-3168 www.arbourshop.com

Why it's great: A Glebe institution since the early 1990s, all products are biodegradable and made in Toronto. Products include dish soap and laundry detergent (liquid and powder), tile cleaner, fabric softener and glass cleaner, all with savings of about 10 per cent off pre-packaged units.
Tip: In addition to the usual detergents, Arbour also sells oven cleaner. Throw out the mask and long rubber gloves: none of their products contain ammonia or chlorine.

4. Bloomex Flowers wholesale department
9 Capella Crt.
613-216-0970 www.flowerswholesale.ca

Why it's great: They take out the middle man to bring event planners and DIY brides big savings on flowers, all from a small office in west Ottawa. Request a free quote online, then consult with industry experts on vase styles and arrangement tips. While the minimum order is $100, there are no stipulations on stems, so if you want a room full of roses and one single calla lily, Phil Cragg of Bloomex Flowers is your man.

Tip: Check out their blog, www.bunchesdirect.com/wholesale-flowers-guide/ for video guides on tying Gerber daisies, the meaning behind white roses, and more.

5. SANDY HILL ECO-GROCERY
317 Wilbrod St.,
613-321-0150, www.sandyhillpetfood.ca

Why it's great: Shopping at this natural food store supports a worker's co-operative, which in turn makes a point of buying local and fair-trade products. This hidden gem is also a hub of activity within the community, with area artists displaying wares at the rear and a table set up for education. Plus, the bulk department includes gravity dispensers that beat out awkward scoop bins every time.
Tip: While buying into this co-op is not mandatory, a membership (three months for five bucks) will shave 10-15 per cent off your bill.

© Copyright (c) The Ottawa Citizen

2009-09-17T08:32:00.000-07:00

Top Ten Reasons to Send Your Girlfriend Flowers:

1. You will get out of doing the dishes.
2. They are cheaper than jewelry.
3. She may forget that you always leave the seat up (although, as a girl living with her boyfriend, they would have to be pretty amazing flowers, like these, for me to forget that).
4. At least a one day reprieve from hearing: “Do I look fat?”
5. She may let you watch the game for longer than 10 minutes (I let my boyfriend watch all umpteen hours of UFC last night).
6. It is far more effective than “Sorry” (actions speak louder than words!).
7. You are guaranteed at least one nag-free day.
8. It sure beats sitting through the newest chick flick.
9. You won’t look like such a cheapskate.
10. Two word: DAMAGE CONTROL.

Bloomex makes it easy, with dozens of gorgeous bouquets and arrangements to choose from, and with $12.50 off any product this week to celebrate National Flower Week, there has never been a better time to show your girlfriend how much you care than right now.

This offer is valid until Friday September 18, 2009 at noon, online only at Bloomex Canada. Discount code: flowerwk09.

Whether you are in Calgary, Winnipeg, Toronto, Halifax, or anywhere else in Canada, send your girlfriend some flowers. I guarantee it will make her feel like a million bucks, and as you can see, you will reap in the benefits as well.

2009-09-14T09:27:00.000-07:00

Roses represent love, while chrysanthemums portray hope; daisies are traditional, while orchids are exotic and wild. With so many flowers to choose from, you can no doubt find a flower to match the message you want to send whether it is ‘love’, ‘gratitude’, or ‘friendship’. If you are too timid to show someone special how you feel, you know that flowers will always do the trick and express your innermost feelings.

Due to all their hard work, flowers deserve a celebration, and a celebration they receive; a whole weeks worth!

Needless to say, we want to celebrate our favourite holiday. In honour of National Flower Week (September 13-18) we are offering you $12.50 off any product on our site. Share in the joy of the season and send someone special a beautiful bouquet or arrangement. Let the flowers, once again, do the talking and you can reap in the rewards.

Enter the discount code: flowerwk09 when ordering to receive this great celebratory discount. Orders must be placed by Friday September 18 at noon. Offer valid online only.

2009-09-11T09:45:00.000-07:00

If April Showers Bring May Flowers, What Month Brings Enough Money to Afford these Flowers?
Bloomex Implements Wholesale Flower Distribution Centre in Miami, Florida

OTTAWA, September 2009 – As of September 2009, Bloomex is adding to their ever-increasing distribution channels with the opening of a warehouse in Miami, Florida, which will provide distribution of wholesale flower orders to anywhere in the United States. Emerging as forerunners in the floral industry, Bloomex is embarking on their next adventure through the sale of wholesale flowers. This location in Miami will allow Bloomex to sell into an untraditional market within the United States, something that they have been doing for the past two years in Canada.

The wholesale market, which Bloomex implemented in December of 2007, is an ever-increasing area of sales for the company. Phil Cragg, Corporate Sales at Bloomex says, “It is an easy way for the consumer to access wholesale pricing saving money for any big event. We have seen a huge trend in brides wanting to do their own floral bouquets and centerpieces rather than using a local florist”.

With the current economic situation North Americans are facing, more and more are trying to reduce their expenses, especially when it comes to planning large and usually expensive events, such as their weddings. Women, a large percentage of wholesale buyers, who are getting married, soon discover the high prices that come along with purchasing pre-made floral arrangements, and many are seeking a reprieve. Wholesale flowers are the solution to many budget issues that arise during the wedding planning stage. With the possibility of saving hundreds, or even thousands, of dollars, more women are beginning to buy wholesale and spend a day with their girlfriends making the arrangements before their wedding. As a result, they get unique arrangements that are personal to their own wedding.

Not allowing their customers to be intimidated when buying direct, Bloomex offers consumers how-to guides, advice and instructional videos on their Bunches Direct site that coach people on how to create these special arrangements.

American citizens are now able to have this financial reprieve that many others across Canada have been able to benefit from due to the warehouse that opened this month in Miami. Now it seems that you do not need to worry about which month brings money, since buying wholesale will leave money in your pocket for a rainy day.

To order wholesale flowers from Bloomex visit their site: www.flowerswholesale.ca (Canada) or www.bunchesdirect.com (USA).

2009-02-04T11:51:00.000-08:00

Bloomex Spreads the Love this Valentine's Day

With Valentine's Day fast approaching, Bloomex.ca has once again partnered with the Canadian Cancer Society to publish a unique Valentine gift in where a percentage of sales will be donated to the Canadian Cancer Society for cancer research. In December, Bloomex.ca announced the launch of the Give Hope basket that was also uniquely designed for the Canadian Cancer Society. The success of the basket was beyond expectations. A staggering 164 Give Hope baskets were bought during Nov. 20th and December 31st, raising over $1,300 for cancer research.

"The wonderful support we received from our loyal clients demonstrates that their is keen awareness of cancer in our Society. Every day, we all make a difference with the money we raise to invest in the best research so that we can identify, how cancer develops, how best to treat it, and how to improve the quality of life of cancer patients and survivors", says Angela Malik, Customer Service Manager

According to the Canadian Cancer Society, 62% of people diagnosed with cancer today survive their disease. In the 1960s, the survival rate was 1 in 3.

"The unique One of a Kind gift was artfully created for the Canadian Cancer Society. Millions of people will purchase roses for their loved ones this Valentine's Day, Bloomex is one of the only florist with a fair play policy, in other words, we don't raise our prices around Valentine's Day, we offer our flowers fro the same price as we do year round. This, combined with our patented F3 formulas has made Bloomex a favoured florist among Canadians. We feel it is only right to contribute back to our society by supporting the causes that affect so many people, every day." says Michelle Robitaille, Public Relations Manager for Bloomex Inc.

For more information about the Give Hope Collection, or the special One of a Kind gift please visit http://bloomex.ca/give-hope

2009-01-20T06:17:00.000-08:00

Bloomex & Canadian Cancer Society's Partnership Continues to Flourish

OTTAWA, January 19th, 2008- On November 16th, 2008, Bloomex announced the launch of the Give Hope Christmas Basket, custom-made gift basket specially designed for the Canadian Cancer Society. This basket would be available from November 20th to December 31st, in where 20% of the sales of this Give Hope basket would be donated to the Canadian Cancer Society.

With the Give Hope Basket campaign now at it's end. Bloomex is proud to report that 164 baskets were sold during the holiday season to raise over $1,300.00 just from the sales of the Give Hope Basket. These funds raised are only a small percentage of the overwhelming money raised during the holiday season with Bloomex's Give Hope Collection, 12 exclusive products which 10-15% of sales are donated towards cancer research.

"We are extremely pleased at the outcome of the Canadian Cancer Society's Give Hope basket campaign, we have our dedicated customers and loyal patrons to attribute this joyeux achievement, says Dimitri Lokhonia, President of Bloomex Inc. " We continually look forward to new innovative ways to contribute to our partnership with the Canadian Cancer Society".

Bloomex's exciting sponsorship of the Canadian Cancer Society has enticed Bloomex to further engage their patrons to support the cure against cancer. During one of the busiest months for the floral industry, Bloomex has announced that they will be unveiling a special Valentine’s Day package to benefit the Canadian Cancer Society.

"Our Christmas basket was so successful, that we wanted to do something special for the Canadian Cancer Society during Valentines', says Michelle Robitaille, Public Relations Manager "Our Design Specialists are creating an inventive Valentine's day special that will rival any other, in which Bloomex will continue their proud sponsorship of cancer research by donating 20% of the sales of this exclusive Valentine's day special back to the Canadian Cancer Society."

Bloomex will be announcing their Valentine's day promotion for the Canadian Cancer Society shortly at the end of January 2009, for more details on this or other Canadian Cancer Society products supported by Bloomex, please visit http://bloomex.ca/give-hope.

2008-12-04T07:41:00.000-08:00

Why the Bloomex model works

Taken from: Financial Post Published: Friday, November 28, 2008

Re: Flower Shop Empire A Bloomin’ Good Idea, Nov. 10.

Cesario Ginjo wants to build a national brand of flower retailers and distributors, according to the CBC show Dragon’s Den and the National Post. His position is that if he could find investors to finance his idea of creating a Canada-wide florist, he could “hit the ground running, open a new location and do $200,000 to $300,000 a year in business.”

This idea would be a unique one, except Bloomex ( bloomex.ca)has already implemented this business concept. Since 2005, Bloomex has been Canada’s largest florist. It has production facilities in seven major Canadian cities — Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax. Bloomex is the only Canadian online florist that can deliver to over 97% of the Canadian population from its own production facilities. In the Bloomex model, flowers are bought directly from the growers, eliminating the expensive middleman and overhead expenses. It also reduces transit time from growers to Bloomex production facilities, which equates to fresher flowers that last longer at a better price.

Bloomex has more cost-effective practices by reducing overhead expenses with warehouses, as opposed to store front retail, and passing the savings on to consumers. The Bloomex business model allows us to design and deliver fresh cut flower bouquets at 35%-50% cheaper than traditional florists.

Michelle Robitaille, Public Relations Manager, Bloomex.

2008-11-21T08:14:00.000-08:00

National Florist Gives Hope With Christmas Charity Gift

On August 15th, 2008, Bloomex announced the launch of the Give Hope Collection, a corporate initiative to support the fight against cancer. For the duration of this campaign, 10 to 15 percent of the sales of 12 individual bouquets will be donated to the Canadian Cancer Society to support cancer research. Since its inception, only three months ago, Bloomex is proud to report that $10,500.00 has been raised through the sales of the Give Hope Collection.

"We are very pleased with the success of this campaign, still in its infancy. Over $10,000 raised for cancer research is an incredible feat which all of us at Bloomex are proud to be a part of," says Michelle Robitaille, Public Relations Manager for Bloomex. "We anticipate the remainder of our partnership to be monumental in terms of contributions for cancer research."

“The staff and volunteers of the Canadian Cancer Society are grateful for the generosity of Bloomex and its customers,” says Lesley Ring, Director, Corporate Development, Canadian Cancer Society. “Progress against cancer is made one donation at a time and the proceeds from the Give Hope Collection will help support Canada’s best cancer research and make a real difference in our efforts in the fight against cancer.”

Bloomex projects that the holiday season will yield an increase in sales of the Give Hope Collection, resulting in an increased donation to the Cancer Society. Bloomex has been so impressed at the consumer response to the Give Hope Collection, that it has introduced a special gift basket for the holiday season. The newly designed basket, named Give Hope Basket, will feature an assortment of premium quality cookies, candies and holiday snacks. Bloomex has announced that 20 per cent of the sales of the Give Hope Basket will be donated for cancer research. The Canadian Cancer Society and Bloomex have introduced a way for Canadians to make a difference while sending their holiday gifts. The entire give hope collection can be found at bloomex.ca/give-hope. The Give Hope Basket will officially be launched on November 20th and end Dec. 31st, 2008.

About Bloomex

Bloomex is a Canadian Online Flower Delivery company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex has same day delivery to almost any location in Canada, and orders can be placed 24 hours a day. Bloomex has production facilities located in major metropolitan areas such as Toronto, Montreal, Halifax, Winnipeg, Calgary, Ottawa and Vancouver. Bloomex has 2 new divisions, Flowers Wholesale which offers flowers in bulk to the general population and Bloomex Wedding Flowers, where they have wedding consultants to help with wedding flower selections.

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is to eradicate cancer and to enhance the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

2008-11-14T09:34:00.000-08:00

Bloomex Innovation Is Dragon Den's Misinformation

OTTAWA, November 14th, 2008 -Cesario Ginjo pitched an idea to the Dragon's Den with implementation of a new concept; he wants to build a national brand of flower retailers and distributors according to the CBC Dragon's Den and the National Post. His position is that if he could find investors to finance his idea of creating a Canada wide florist, he can “hit the ground running, open a new location and do $200,000 to $300,000 a year in business.”

To quote Mr. Ginjo: "With that base of sales you have the volume and the buying power to compete with the entire market. It would be like a chain store coming into the market. If you start plopping stores in seven to eight major locations in Canada, which is my idea. Now you can say, "We are a national brand."

This idea would be a unique one, except Bloomex has already implemented this business concept since 2005. Bloomex is Canada's largest florist. It has production facilities in 7 major Canadian cities, located in Vancouver, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax. Bloomex is the only Canadian online florist that can deliver to over 97% of the Canadian population from it's own production facilities. President of Bloomex, Dimitri Lokhonia who has been in the flower industry for over 9 years, adapted the Bloomex business model after noticing a similar model being used successfully in the U.S.. He began with a store front flower shop in Toronto, but Mr. Lokhonia wanted to introduce a new idea to the floral industry, one completely different than even FTD, and unique to Canada. Bloomex business model is to buy the flowers directly from the growers, which eliminates the expensive middleman and overhead expenses. It also reduces transit time from growers directly to Bloomex production facilities, which equates to fresher flowers that last longer at a better price. Bloomex has more cost effective practices by reducing overhead expenses with warehouses as oppose to store front retail, passing the savings on to consumers. The Bloomex business model allows them to design and deliver fresh cut flower bouquets at 35-50% cheaper than traditional florists. Orders can be placed via Bloomex' secure online store http://bloomex.ca, or by their toll free number, 1-866-91-BLOOM.

This episode of the Dragon's Den, which aired on Monday Nov. 3rd, 2008 heard Cesario Ginjo propose his business plan to the 5 moguls by beginning with, "So today, you cannot buy flowers in any major city in Canada and get the same product over and over". When asked by one of the moguls, "There's nothing equivalent in Canada?” Cesario replied "No". As a national Canadian florist, with a consistent supply chain to all company owned facilities, Bloomex provides the same products and services from coast to coast.

Mr. Treliving of the Dragon's Den responds to this proposal with, "We can't be in a situation where we are a startup thinking it might work. We should be taking this to another level. It's eight years old and hasn't taken off. Why? Is it a great idea and it's a small business or is it a great idea and a big business? That's what the due diligence will tell us." Bloomex can state that it is a great idea and a big business; their success in the past 2 years has shown that there is a demand for a Canadian online florist providing fresh cut flowers at better prices.

Bloomex Public Relations Manager, Michelle Robitaille comments, “We are outraged that no research was done to recognize Bloomex’s presence in this industry, being we are the largest and fastest growing florist in Canada whose continued growth is attributed to our patented F3 Fresh Flower Formula business model. Our unique model means we don’t have to “Rape and Pillage”. Our extensive contributions to a national charity like the Canadian Cancer Society have demonstrated that Bloomex is Canada’s floral preference. We welcome the challenge of others attempting to market a brand superior to Bloomex."

Since Bloomex's introduction to the market in 2005, they have bloomed to a staggering 200% sales increase just in the past 6 months. It has opened 4 new production facilities across the country, 2 of those facilities in Halifax and Winnipeg opened this past summer. They anticipate the opening of 3 new locations within the year. Bloomex had also launched a Flowers Wholesale division, which enables the general public to purchase bulk flowers for weddings, events, etc at a fraction of the regular price. Bloomex is the only Canadian wholesale florist that sells directly to consumers. Bloomex also has a wedding division of professional floral designers, arranging beautiful wedding flowers at practical prices.

Bloomex Media
http://bloomex.ca
publicrelations@bloomex.ca
613-963-0484

2008-10-28T10:32:00.000-07:00

6 Tips To Make Your Fresh Cut Flowers Last

The gift of flowers is often immeasurable, depending on the occasion, here are a few tips to ensure the longest flower life possible so that you can continue enjoying your thoughtfully purchased flowers.

The first thing you want to do after receiving your beautiful fresh cut bouquet of flowers, is find the perfect vase. Tall flowers like gladiolas, delphiniums, and tulips use a taller, slimmer vase. Short flowers like lilacs, peonies, use a smaller stockier vase.
The most common cause of deterioration of flowers is the bacterium that lingers in the vases; ensure your vase is clean. Fill it with fresh clean water, and add the floral food provided by the florist.
Cut off excessive leaves and greenery which will just absorb the water and nutrients that you want to go to your flowers. Cut any of the leaves lower down the stem which are submerged under water, to prevent the spread of bacteria.
Next, cut the bottom of the stems on an angle (about 45 degrees) to open the flower stems up to receive the water and nutrients. Criss-cross the stems while placing them in the vase to create a fuller look.
Never place your flowers in bright or overheated areas in your home, this encourages bacteria to breed, contributing to excess water loss.
Replace the water in the vase with fresh clean water every 2-3 days

Enjoy your flowers!

2008-10-01T10:46:00.000-07:00

BLOOMEX CUSTOMER REVIEWS

Bloomex.ca continually strives to provide the highest quality flowers at the best prices. Over the last 2 years, Bloomex has blossomed into Canada's fastest growing online florist. We care deeply about our customers, and our continued success depends on their satisfaction.

Here, clients are able to post their company reviews and feedbacks to help us consistently provide the best products and services. Please include your order number in your post for verification.

Thank you!

NOTE: posts without order numbers OR last names, profanity, abuse WILL be deleted.

New Product Gallery

2008-09-16T13:40:00.001-07:00

2008-09-15T08:19:00.000-07:00

Bloomex Introduces 77 New Products to Bloomex.ca

OTTAWA, September 2008 - Bloomex has introduced 77 newly designed products for a fresh fiery new look. The change came about after extensive feedback from consumers, showing interest in a larger selection, and wider price range than conventional Bloomex bouquets. Bloomex Creative Design team has been studying 2008 trends in the market, and has released a fresh bold selection of unique bouquets.

“Bloomex has grown extensively in the past several years, and it's important for us to keep current with new trends. The new invigorating selection allows us to remain up to date with our clients floral needs. It is important that we continuously expand ourselves and bring about enlivening and unique designs that would appeal to the general public, we can now say that we have something special for every one ", says Natalya Nogaeva, Professional Floral Designer for Bloomex.

The new bouquets come in a variety of intense colours, and mixtures of various traditional flowers, flattered with tasteful exotic flowers. Bloomex has taken the all-time favourites, such as roses and used softer brilliant colours such as pink, purple, coral, and yellow. They incorporated more striking fashionable flowers such as delphiniums, lilies, snapdragons and asters, to mix and compliment the modern carnations and roses, creating a magnificent masterpiece of fragrances.

This new collection includes bouquets that relax the senses with their pure, elegantly youthful colours such as soft pink tones, pure whites, deliciously warm hues of purple and yellow. For more illuminating occasions, there are artfully designed bouquets of arresting vibrant yellows, reds and oranges creatively presented to be distinctive from other bouquets. Each new bouquet has an elite name that depicts it's expressions, like Serendipity, Whimsical Elegance, Sparkling Radiance and Groovy Petal Parade to name but a few.

The launching of these new products have already begun, the entire new collection will be completed and fully functional by September 12, 2008. Visit http://bloomex.ca for more information, or to view the new selections.

2008-08-15T11:09:00.000-07:00

Canadian Cancer Society and Bloomex Launch Partnership

Bloomex Inc, Canada’s fastest growing online florist is pleased to announce a new relationship with the Canadian Cancer Society in support of the fight against cancer.

“All of us have been touched by cancer in some way or another. The Bloomex management team felt the need to support cancer research by contributing proceeds from the sales of our flower arrangements. This way our customers can feel good knowing that with the purchase of certain arrangements, 10 percent of the proceeds will be donated to the Canadian Cancer Society to help make cancer history,” says Dimitri Lokhonia, President of Bloomex Inc.

According to the Canadian Cancer Society, cancer is the number one health concern of Canadians and two in five Canadians will develop some form of cancer in their lifetime. Through research, advocacy and information and support programs, the Canadian Cancer Society works towards achieving its mission of eradicating cancer and enhancing the quality of life for people living with the disease.

“We are excited to be part of this initiative, and look forward to an exciting relationship, which will ultimately help save lives,” says Michelle Robitaille, Public Relations Manager for Bloomex Inc. “Since the gift of flowers has special meaning to those sending and receiving them, we wanted our best selling arrangements to be even more meaningful, knowing that together we are battling a disease that affects so many.”

“Give Hope Collection” on Bloomex’s website will feature 12 of its best selling arrangements. For each of these arrangements sold, 10 percent of the proceeds will be donated to the Society in support of cancer research. Graphics of participating products will indicate that a portion of the proceeds will be contributed to fund cancer research. Every month, Bloomex will feature one of these arrangements and 15 percent of the proceeds of this product will be donated to the Canadian Cancer Society. This month’s featured arrangement is Morning Glory.

Each featured arrangement will include a special tag informing the recipient that the sender is a proud supporter of the Canadian Cancer Society. The cost of cancer is immeasurable – both in terms of the lives that are affected by the disease and the economic cost of cancer and we are proud that every dollar donated to the Canadian Cancer Society through this campaign will help to make a difference in the fight against cancer.

For more information about the Canadian Cancer Society please visit www.cancer.ca. For more information about the relationship between Bloomex and the Canadian Cancer Society, please go to http://bloomex.ca/give-hope.

http://www.wireservice.ca/index.php?name=News&file=article&sid=368

2008-07-23T08:46:00.000-07:00

BLOOMEX LAUNCHES NEW FUNERAL PRODUCTS

OTTAWA, July 2008 - Bloomex, the fastest growing online florist in Canada, has redesigned its funeral arrangement and products for a fresh new spin to depict the universal changing of opinions when it comes to selection of funeral products.

Bloomex Creative Design team has been studying 2008 trends in the market, and has released a fresh bold selection of funeral arrangements.

“The growing change in attitude towards funerals has given us new ideas of how we can design funeral arrangements that celebrate the life of someone departed, and as society changes, we are changing with them to meet their needs, “ says Jeff Godfrey, Marketing Manager for Bloomex. “The loss of a loved one is definitely tragic in that they are departed from our Earth, but they are not departed from our memories and hearts. More and more people are celebrating the life of a recently departed, and thus want colours, scents and flowers to portray joy, celebration and festivities of times shared with that special someone.”

The new arrangements come in a variety of intense colours, and mixtures of various traditional flowers, flattered with tasteful exotic flowers. We have taken the all-time favourites, such as roses and used softer brilliant colours such as pink, purple, coral, and yellow. We incorporated more striking colourful flowers such as delphiniums, lilies, gladiolus and asters, to mix and compliment the traditional carnations and roses, creating a magnificent masterpiece of fragrances illustrating the joy and commemoration of a special person that will be dearly missed and forever remembered.

Bloomex Management realizes that not all generations share this new concept of funerals arrangements, in which we have continued to offer our traditional funeral products. These collections are just as beautiful and elegant as the modern ones, however they concentrate on less vibrant colourful flowers, generally using red, white, soft hues of purple and yellow. The conventional flowers such as carnations and roses are still the popular favourites among the traditional funeral arrangements.

As well as initiating new vibrant colours to our new funeral products, we have also implemented unique inventive designs not offered in the past. Included in these new products and collections are casket sprays of vibrantly luscious Gerberas daisies, standing wreaths in both traditional colours, and festive exciting colours and flowers. Bloomex offers an array of modern, contemporary, and remarkable funeral arrangements that cater to your preferences and needs, and to top it off, we also provide customer orders.

2008-07-21T07:23:00.000-07:00

CANADIAN ONLINE FLOWER COMPANY TAKES COMPLAINTS SERIOUSLY

OTTAWA, June, 2008 - Bloomex, the fastest growing online florist in Canada, has come together with Ellen Roseman of the Toronto Star. This encounter came about after several customer complaints were published on Ellen Roseman’s blog site, which had imprecision of Bloomex policies and procedures.

Mrs. Roseman, who describes herself as an advocator for consumer issues, positions herself on the side of the consumer to battle alongside annoyed, testy and disgruntled consumers in their dealings with big companies. Her blog site is just that, a place for discontented consumers to voice their experiences, and deter others from dealing with certain corporations.

The owner and President of Bloomex, Dimitri Lokhonia, met personally with Ellen Roseman to give clarification, and resolve some of the misapprehension of Bloomex policies. Mr. Lokhonia admits that there have been mistakes in the past, and in an effort to correct these issues, we implemented a new system that will allow customers to get answers to their questions almost immediately. “We could not possibly predict the enormous growth of Bloomex, especially in the past year”, says Dimitri Lokhonia. “We realized we needed a more interactive, customer centric system that is easily available, and understandable to our customers, which is why we created these two new systems”

Bloomex, a national Canadian online floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized system. Since it’s inauguration in January 2006, Bloomex has grown to an exponential growth rate of 200%. The magnitude of its success was unpredictable, and in the light of this development, Bloomex Management implemented new systems to properly deal with the quantity of orders being placed, designed and shipped.

With the initial installation stages now complete, Bloomex was pleased to announce the implementation a state-of-the-art customer service system in order to keep pace with the company's dynamic growth. This new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently. In addition to this ultra-modern customer service system that has received optimistic reviews, a new tracking system will work in conjunction and hold all our employees accountable. Bloomex anticipates this new tracking system will improve overall customer satisfaction.
”Our customers are always our #1 priority and we continuously strive to provide the very best products and services”, says Angela Malik, Customer Service Manager of Bloomex. “ We are confident that our two new systems will alleviate some of the issues that have faced us in the past.”

After the initial meeting with Ellen Roseman, Dimitri Lokhonia placed Michelle Robitaille, the Public Relations Manager at Bloomex and Ellen Roseman in contact to assess some of the past complaints, and give Bloomex an opportunity to correct situations where they made mistakes. Michelle Robitaille has reviewed each complaint seriously, extracting all order details from the Bloomex system to determine accountability and try to rectify them. This has initiated customer refunds, credits, discounts and re-sending of products where Bloomex has taken the initiative to regain customers that have had unsatisfactory dealing with Bloomex, as well as ensuring these concerns do not arise in the future.

“Our goal is to address the issues of past Bloomex clients, and offer them reasonable compensation where we made mistakes. Due to the nature of our business, and human error, we do make mistakes, but we always try to resolve these as quickly as possible to maintain customer satisfaction.” Says Michelle Robitaille. “We have made several changes to our website so that our policies and guarantees are easily visible in numerous locations across our website, eliminating unjust expectations. Bloomex’s business model continually permits them to provide the freshest flowers possible at the lowest price.”

2008-07-15T08:05:00.000-07:00

Interview with Bloomex Wedding Consultant, Michelle Brazeau

By Alyssa Julie

Designing the perfect wedding at a low cost is a lot easier than most people believe. That’s thanks to companies such as Bloomex, which sells beautiful flowers at extremely low-costs. The company has an expert team of florists that can design the perfect arrangements for your weddings, or they can sell you a selection of beautiful flowers at a wholesale price that won’t break your budget. That’s a great option for young and crafty couples that want a beautiful wedding, but don’t have as much money to spend. Although the company has been around for 10 years, the wholesale division of the company is relatively new (only within the last year or so). Taking up the reigns is Michelle Brazeau, young-women with a background in forestry and a passion for plants of all kinds. She jumped headfirst into her career with the company and has been rising quickly through the ranks ever since. She is now the wedding and wholesale’s consultant for Canada’s largest online flower company.

Bloomex, she explains, is able to offer bulk flowers at such affordable prices because they deal directly with the growers. There is no middle- man to speak of. That means the flowers they sell are beautiful and fresh and since they are grown in Canada, they don’t take too long to reach the customer.

So whether you want to create your own beautiful arrangements, or whether you want someone to do that for you, Michelle is their to help brides and grooms-to-be understand what flowers there are available and what flowers make great matches. That’s something that can often be very surprising she says, adding, “ I was never a big fan of Carnations, but after seeing the beautiful ways they can be arranged, I’ve definitely become a fan of Carnations.” The company, she says, can also provide a striking, expertly arranged bouquet at an extremely low cost that will look beautiful with any DIY or professionally designed flower arrangements.

The one piece of advice she says needs to be emphasized, is that whether you’re interested in DIY or not, couples should take time to plan flower arrangements well in advance of the big day. Most couples, she says, change their minds a few times before coming up with the perfect arrangements, simply because there is so much to choose from. Just think; couples can choose anything from striking and colorful Hydrangeas, to Carnations or Tulips, to the timeless and elegant Calla Lily.

That said, although most brides change their mind quite a bit before the big day, there are definitely some noticeable trends. For one, brides often choose colors that will match their bridesmaid dresses. Many brides are also choosing flowers in cream colors and shades of pink, such as Fuchsia. “Really anything that’s feminine,” Brazeau explains. Matching the color of your flowers and bouquet to your bridesmaids’ dresses makes sense, because it ties all the colors together so they aren’t overwhelming.

At the end of the day, Michelle says she really loves her job and sees herself working there for some time to come. Not only does she love working with flowers; but also It’s such an important day for all of her customers and it’s a great feeling to be involved in something so monumental to their lives.

2008-07-04T06:04:00.000-07:00

2008 Floral Trends

So, what’s hot for floral trends in 2008? The trends for 2008-2009 were unveiled at the AIFD’s (American Institute of Floral Design) “The Edge of Paradise” Symposium in Palm Desert in the summer of 2007. At that time, with the input from leading floral stylists and floral product designers, they arrived at the 2008 floral forecast. Based on various factors, the following 5 factors are the lead in for 2008 floral trends.

“Habitat”

A concern for the Earth, gentler, yellowed greens dominate, with touches of blue yielding a calm and natural feeling. Flowers and plants of interesting form and texture are showcased. "Habitat" provides a restful, serene and studious environment that communicates one's ecological values, respecting the delicate balance between the Earth and its people. Below are some of the flowers that enact the habitat style:

Rose
'Monte Cassino' Aster
Calla
Hydrangea
Gladiola
Tulip
Hyacinth

"Nocturne"

"Nocturne" exudes luxury and opulence with a darker edge. This provocative, urban palette is inspired by haute couture and celebrity culture. Lustrous hues of greyed purples, plums and roses combine in overflowing arrangements that bring together deeply coloured flowers with powerful silhouettes. "Nocturne" expresses elegance and luxury. Below are some of the flowers that enact the habitat style:

Rose
Cattleya Orchid
Japhet Orchid
Phalaenopsis Orchid
Asiatic Lily
Miniature Calla
Gerbera
Gladiolus

"Whisper"

A tranquil, calming aura floats through "Whisper," with neutral, hushed tones of creams, grays and blues. Stronger earth tones, such as brown and charcoal, provide a base, and a hint of dusty coral and shimmery copper add punch. "Whisper" invites us to settle in and let tranquility and texture envelop our senses. Below are some of the flowers that enact the habitat style:

Rose
LA Hybrid Lily
Protea
Peony
Anthurium
Dahlia

“Nomad”

The bright colours of tribal handicrafts from around the globe populate this trend, from golden oranges and saturated blues to deep fuschias and browntinged reds. "Nomad" celebrates the wanderlust in each of us while the global influences that shape our world in a vivid, exciting palette. Below are some of the flowers that enact the habitat style:

Gerbera
Iris
Rose
Asiatic Lily
Parrot Tulip
Miniature Calla
Sunflower

"Chinoiserie"

"Chinoiserie" (pronounced shen-wah'-zeh-ree), a French term describing European interpretations of Chinese style from the 17th and 18th centuries, reflects China's influence as a world power and Westerners' fascination with the country, the site of the 2008 Summer Olympic Games. This update features a midtone colour palette encompassing dominant pink-toned reds as well as lighter purples and greens as complements. "Chinoiserie" offers a new take on cultured style and beauty with its exotic sophistication. Below are some of the flowers that enact the habitat style:

Chrysanthemum
Cymbidium Orchid
Oriental Lily
Calla
Rose
Gladiolus
Gerbera
Tulip
Snapdragon

So what does this all mean? Well to start we can see reoccurring favourites populate the 2008 floral trends guide, the rose, gladioli, orchids and lilies are just but a few. However, the type of flower is not the only thing, the top 5 trends are based on colours and moods of these various favourites. The distinction of trendy colours, as well as the mood these colours and flowers represent is what catapults them into the various category trends. What we are learning is that in our everyday, our moods and the colours we select depict how we feel, flowers have always been considered a “feel good” gift. For spring '08, models became walking bouquets of roses, peonies, and pansies – to name a few. The season itself was the obvious inspiration for this blossoming trend, with designers displaying vibrant illustrations and blurred hothouse motifs in their delightful fashions. Flower lovers will swathe themselves in large, graphic floral prints, while those allergic to the impact of oversized patterns can opt for a quieter take on the flowery trend by choosing summery dresses and silky scarves in mid-sized prints. Flowers are everywhere in our daily lives, and now you can customize your “feel good” surprise with a unique twist of colours, which actually have meanings!

2008-06-26T06:36:00.000-07:00

Bloomex Introduces New Tracking System

Bloomex, Canada’s largest and fastest growing online florist has introduced a new customer service tracking system. This new tracking system will work in conjunction with the new Customer Service System that was implemented only a few weeks ago that has received optimistic reviews. Bloomex anticipates this new tracking system will improve overall customer satisfaction.

“In an effort to isolate and remedy customer issues, we have asked our clients to provide feedback as to their experience with our company.” says Angela Malik, Customer Service Manager for Bloomex. “After carefully reviewing the feedback, Bloomex Management has come up with this new tracking system which we hope will improve our overall productivity. If there is an issue with our production facility, or delivery system or customer care, we want to know about it. We want to endeavour to ameliorate our services.”

Bloomex’s new tracking system works internally and externally; externally involves our production facilities and delivery services. Internally involves our Customer Service System. How it works: overnight Bloomex’s computerized ordering system generates all orders placed and delivered, tracking all the mistakes made by the production facilities and then the delivery services. The new tracking system generates a report that is sent to the Quality Assurance Managers for review. This allows the managers to review the information submitted and implement different strategies to correct any issues. The system ensures that all production facilities are using the freshest flowers, and are continuously committed to providing the best products and services. It also ensures that delivery drivers and courier companies handle our products with care as the system tracks products damaged in the course of delivery. Bloomex can then address any delivery system issues and employ regulations to ensure recipients receive their flowers in excellent condition.

The second part of this new tracking system, allows the Customer Service Managers to ensure that all Bloomex Customer Care Specialists (CCS) are thorough in their duties. The new system tracks errors made by CCS’s, which in turn are sent to the managers. This will allow them to correct these situations and provide the best customer service possible. The major benefit of the new system is the development checks and balances so that management and employees alike are held accountable for any inconvenience that the customer may face.

Bloomex Management is confident that this new tracking system will increase efficiency in an affirmative manner, resolving the issues at hand immediately. Bloomex’s business formula has always been to provide our customer with the best quality product at the lowest price.

For further information:
Michelle Robitaille,
Public Relations Manager
Bloomex
(613) 228-7673
publicrelations@bloomex.ca

2008-06-19T06:46:00.000-07:00

Bloomex Introduces New Customer Service System

Bloomex, the fastest growing online florist in Canada, has implemented a state-of-the-art customer service system in order to keep pace with the company's dynamic growth.

With the initial installation stages now complete, Bloomex’s new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently.

"We simply weren't satisfied with the time it was taking for us to handle customer inquiries," said Angela Malik, Customer Service Manager. "The implementation of this new platform marks the completion of the first major step in the 'Improving Customer Service' campaign at Bloomex, and is the first of many customer-centric enhancements aimed at improving the communication experience for our customers."

For example, Bloomex is now utilizing Crafty Syntax to give customers 24/7 self-service access to Bloomex Live Help, Questions & Answers, or to email their questions directly to a Bloomex agent. With Live Chat powered by Skype, customers are able to chat real time with a Bloomex agent to change/modify order details such as delivery time, address changes, additions to orders, etc.

Through handling most queries via our new Interactive Customer Service System, Bloomex management is able to respond faster and more efficiently to customer complaints, rectifying situations immediately, and with customer “call back” times being dramatically reduced. Being the only floral company in all of Canada, which provides in house 24/7 live customer service, Bloomex’s call centres serve between 500 to 1,000 calls on a daily basis. The mounting successful growth of Bloomex and its divisions, and increase in customers made it nearly impossible to keep pace with the volume of customer service inquiries.

“This new interactive system will improve customer service at Bloomex by ending the frustration of long hold times, decreasing demand for agent time, and controlling costs by enabling Bloomex to offer personalized customer service without adding new staff at an increased cost to the consumer," said Dimitri Lokhonia, president of Bloomex Inc.

For further information:
Michelle Robitaille,
Public Relations,
Bloomex,
(613) 228-7673,
publicrelations@bloomex.ca

2008-06-10T09:35:00.000-07:00

Bloomex announces new Division

OTTAWA, May 21 /CNW/ - FlowersWholesale.ca, a division of Bloomex, was launched in December 2007, when Bloomex management found there was a large market for wholesale flowers.

Bloomex is a national Canadian based floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any
location in Canada, and orders can be placed 24 hours a day.

The core strategy behind FlowersWholesale.ca is similar to that of Bloomex.ca, in that it is not only aimed at any size of business, big or small, but also geared towards the average consumer needing flowers in bulk.

Bloomex marketing team found that in the past the majority of these consumers would purchase from local florists that would offer a modest discount for large orders of flowers, because most florists didn't have the means to provide bulk prices. As well, many small local florists would deal with several wholesalers for their bulk flowers, some wholesalers being American, which would have the bulk flowers in transit for many days, losing its freshness.Consumers themselves couldn’t deal directly with wholesalers, as most require business numbers and don’t necessarily sell flowers in bulk to the general public.

”Through its harmonized network of growers, and company owned facilities, Bloomex is able to provide fresh cut flowers at significantly reduced costs to the consumer”, says Dimitri Lokhonia, President of Bloomex Inc. “Since Bloomex is Canadian owned, the flowers being shipped to their destination would be in transit for hours instead of days, keeping their freshness and longevity. The average consumer and business can now access large quantities of flowers in bulk for wholesale price without sacrificing quality.”

Bloomex and FlowersWholesale.ca are also able to offer floral arrangements for any occasions, at wholesale prices. Whether it’s for hosting of events, parties or weddings, the supply and demand for flowers in bulk are endless. Bloomex's national brand name is able to offer exceptional customer service and quality products that are 100% guaranteed, working directly with the consumer to create the perfect ambiance for their event.

Bloomex's integrated business network allows the consumer to deal with one contact, from placing their order to its delivery, reducing the margin of errors associated with middlemen.

Bloomex has already launched new and innovative approaches to further ameliorate the growing floral market, by including such options as chocolates, teddy bears and fruit baskets. FlowersWholesale.ca also has a floral wedding co-ordinator, which is available to help with the selection and design of a range of assorted wedding arrangements,including custom orders.

For more information, or to view our selection of assorted products, visit our websites at http://www.bloomex.ca and http://www.flowerswholesale.ca.

For further information:
Michelle Robitaille,
Public Relations,
Bloomex,

(613)982-2469,
publicrelations@bloomex.ca

Ottawa Ontario Flowers
9 Capella Crt., Unit 1,
Ottawa, ON K2E 8A7

2008-05-29T07:57:00.000-07:00

Bloomex, the fastest growing online florist in Canada, has implemented a state-of-the-art customer service system in order to keep pace with the company's dynamic growth.

With the initial installation stages now complete, Bloomex’s new approach to customer service will dramatically reduce hold times, eliminate the need for customers to repeat information after arriving at a live customer care representative and even allow customers to chat live with a service agent, resolving their issues faster and more conveniently.

"We simply weren't satisfied with the time it was taking for us to handle customer inquiries," said Angela Malik, Customer Service Manager. "The implementation of this new platform marks the completion of the first major step in the 'Improving Customer Service' campaign at Bloomex, and is the first of many customer-centric enhancements aimed at improving the communication experience for our customers."

For example, Bloomex is now utilizing Crafty Syntax to give customers 24/7 self-service access to Bloomex Live Help, Questions & Answers, or to email their questions directly to a Bloomex agent. With Live Chat powered by Skype, customers are able to chat real time with a Bloomex agent to change/modify order details such as delivery time, address changes, additions to orders, etc.

Through handling most queries via our new Interactive Customer Service System, Bloomex management is able to respond faster and more efficiently to customer complaints, rectifying situations immediately, and with customer “call back” times being dramatically reduced. Being the only floral company in all of Canada, which provides in house 24/7 live customer service, Bloomex’s call centres serve between 500 to 1,000 calls on a daily basis. The mounting successful growth of Bloomex and its divisions, and increase in customers made it nearly impossible to keep pace with the volume of customer service inquiries.

“This new interactive system will improve customer service at Bloomex by ending the frustration of long hold times, decreasing demand for agent time, and controlling costs by enabling Bloomex to offer personalized customer service without adding new staff at an increased cost to the consumer," said Dimitri Lokhonia, president of Bloomex Inc.

2008-05-27T12:57:00.000-07:00

BLOOMEX ANNOUNCES EXPANSION IN FALL 2008

Bloomex is pleased to announce 2 new production facilities in Halifax and Winnipeg, scheduled to be operational for Fall 2008. This will allow Bloomex to deliver to 97% of Canada’s population for “same” and “next day” delivery.

The Halifax production centre will service all the maritime provinces, such as Nova Scotia, New Brunswick, and PEI. Offering same day delivery for all of Halifax and the surrounding areas, and next day delivery for the remainder of the Maritime provinces.

The Winnipeg production centre will service all of Manitoba, as well as North-western Ontario such as Sandy Lake, Thunder Bay and Kenora areas. The Winnipeg production centre will also service parts of Saskatchewan such as Regina and surrounding areas.

Bloomex already has 5 production facilities across Canada, located in Vancouver, Calgary, Ottawa, Toronto and Montreal. Both the Vancouver and Calgary production centres were opened in October of 2007. “When we opened the production centres in Vancouver and Calgary, there was a viable interest in Bloomex’s products based on market research, to our surprise both production centres were an enormous success, tripling the amount of consumer interests that we forecasted,” says Marilyn D, Office Manager for Bloomex Inc. “We anticipate the opening of these two new production centres in Halifax and Winnipeg to be just as successful.”

2008-05-21T06:24:00.000-07:00

As Canada’s Leading Online Florist, we recognize the importance of low prices and fresh products. We are frequently asked how we can provide fresher flowers at lower prices than our competitors. It is simple. Bloomex F3 Formula is 1-2-3:

Fresher Flowers: Our flowers are purchased directly from growers unlike most florists who purchase from wholesalers. This means they are in transit for much less time and you can enjoy them for longer.

Lower Price: We buy flowers directly from growers and sell them directly to consumers bypassing the middleman. The savings we pass on to you, the customer.

Accurate fulfillment: We have our own production facilities in which our professional floral designers prepare our flowers. From these facilities, located in major Canadian cities, the flowers are shipped directly to the recipient using same day and next day overnight services.

2008-05-21T05:43:00.000-07:00

BloomEx.ca is a national Canadian based Floral company, offering various floral and gift arrangements throughout Canada and the U.S. via its online computerized sending system. The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number. Bloomex is the only Canadian floral company that offers same day delivery to almost any location in Canada, and orders can be placed 24 hours a day.

Through it's harmonized network of growers, and company owned facilities, Bloomex provides fresh cut flowers at a reduced costs to the consumer. 87% of orders are done directly at company owned warehouses, and shipped out to recipients. Bloomex's integrated business network allows the consumer to deal with one contact, from placing their order to it's delivery, reducing the margin of errors associated with middlemen.

Bloomex has the following 7 productions facilities located across Canada:

Bloomex Toronto
601 Magnetic Drive
Unit 24
Toronto, Ontario
M3J 3J2

Bloomex Ottawa
9 Capella Court
Unit 1
Ottawa, Ontario
K2E 8A7

Bloomex Montreal
1954 Rue Cabot
Montreal, Québec
H4E 1E3
Phone Orders: 514-312-5366

Bloomex Calgary
125- 3850 32nd Street NE,
Calgary, Alberta
T1Y 7L9
Phone Orders: 403-770-9164

Bloomex Vancouver
9133 Shaughnessy St
Vancouver, BC
V6P 6R9
Phone Orders: 604-357-7470

Bloomex Halifax
20 Wright Ave, Unit #5,
Dartmouth, NS,
B3B 1G6
Phone Orders: 902-482-4440

Bloomex Winnipeg
1119 Sanford Street,
Winnipeg, MB
R3E 3A1
Phone Orders: 204-480-8584

2008-04-29T13:24:00.000-07:00

This is the official blog of Bloomex.ca - the National Canadian Florist dedicated to low prices and the freshest flowers directly from growers using our special F3 - Freshest Flower Formula.